Case study: Mutual Funds Sales System for Citibank, Europe
Building a sophisticated web-centric mutual funds sales tool for the Citibank Investments EMEA sales team that is now used across Europe
This project involved the development of a Mutual Funds Sales Tool that would assist the Mutual funds Sales Force in analyzing customer needs, making investment recommendations, providing information about various funds and creating a recommended portfolio of Investments for the customer. The existing process for this was entirely manual where a customer's profiling (based on predetermined parameters) was done by hand and information about various funds had to be located from various journals or scanning through multiple web sites. A final recommendation, if any, also would be a free-formatted list put together from all these sources. The Mutual Funds Sales System developed has the following features:
Accepting customer data.
Analyzing customer's Risk Profile based on predetermined parameters.
Automatic generation of Proposed Investment Recommendation.
Exchange of information with Standard and Poor using XML for display of the required information for the selected funds.
Providing up-to-date information about various Funds such as performance, NAV, rating, etc on a single page by integration with Standard & Poors.
Providing a facility to search and funds to the standard recommendation.
Create a proposed portfolio for the customer and present it in a pre-formatted PDF document.
Facility to independently inquire and search on performance, reports, etc of various funds from a single application.